Upsell
Also called upselling
Reviewed by Dasha ShakovVP Marketing, Proton
Updated
What is upsell?
An upsell is a sale of a higher-grade, larger or more capable version of the product a customer was already planning to buy. A cross-sell adds a different product; an upsell replaces the one requested with a better one.
Upsell example
A contractor asks for a standard water heater. The counter rep points out that the high-efficiency model costs more up front but uses less gas, and the contractor prices both for the building owner.
Related terms
- Cross-sellA cross-sell is a sale of a different, related product to a customer who is already buying from you, typically something used with what they ordered.
- Gross marginGross margin is the share of sales a distributor keeps after paying for the goods it sold: gross margin % = (revenue − COGS) ÷ revenue.
- QuoteA quote is a distributor’s written offer to sell specific items, in specific quantities, at stated prices, with availability, lead time and an expiry date.
